5 SEO Trends Every Entrepreneur Needs to Know

If you’re an entrepreneur relying on a strong online presence to connect with customers, you’re right to pay attention. For instance, Google is taking a hardline approach. Shady link-building tactics poor quality content and bad design are just a few of the factors causing websites to get penalized. So what’s worked for your business in the past may no longer work, and in fact, could actually hurt your business now.

Today, successful SEO strategies have to incorporate diverse components including brand building, mobile optimization, content marketing and social media integration. It’s time to adapt your strategy to address these realities. Here’s a closer look at five trends that will shape your SEO success in the year ahead.

1. Effective SEO has three pillars. A strong SEO strategy has three core components: links, content and social media. What’s become more pronounced in the last year is the relationship between these elements. Content must be laser focused on your audience’s needs and honed to drive specific profit-generating actions. Social media amplifies your reach, signaling to search engines that users find your content valuable. Links from high quality sites also reinforce that you’re a solid, trustworthy site. A virtuous cycle is starting to emerge that all begins with writing great content.

2. The rise of content marketing moves toward digital maturity: Content marketing was the top marketing buzzword in past also and it’s a trend that’s here to stay. Brands need to become savvy about telling their own stories and creating content that resonates with audiences. As the initial fascination with content marketing wears off, marketers are now demanding more return on investment, or ROI. Content marketing is maturing, and as a result we’re better able to effectively target content, measure performance and correct course to improve results.

3. Mobile optimization is no longer optional: With the release of Google’s Hummingbird updates, it’s getting harder for sites without a mobile strategy to rank well. This includes both a responsive design and a mobile content strategy. Realistically, it’s time to invest in this anyway from a business perspective: Half of Americans own smartphones and more than a third own tablets according to Pew Internet. Responsive design ensures that your site looks great across a range of mobile devices. A mobile content strategy targets your content to the context, needs and behaviors of mobile users.

4. Building your brand is more important than building links: A strong brand is playing an increasingly important role in SEO. One tangible example is Google’s introduction and emphasis of Google Authorship, a program that connects content to your author profile with recognized authors’ content performing better in search engine results. Building your brand and thought leadership in your space are critical steps to ranking well over time. For help building and implement a branding strategy.

5. Social media, especially Google Plus, plays an integrated role with SEO: Google is relying more than ever on human signals in the form of shares and mentions on social media to help vet sites. If you don’t have a strong social media marketing presence and a strategy that makes it easy for people to share your content. Social media has matured to the point where it’s intersecting with SEO to help determine search rankings. Two easy places to start are building your Google Plus presence and ensuring that your website and blog have content sharing modules built in.

As you’re developing your company’s SEO plan, remember that all these trends add up to two things: integration and balance. Invest in all the key areas — from writing good content, to building links and developing your social platforms — with the understanding that they mutually support each other. Customize your plan by identifying your company’s gaps and opportunity, and focus on the channels that bring you closer to your audience. Good search engines rankings will follow.

For more information connect me at Facebook, Twitter, LinkedIn & Google+

How WordPress Developer Is Important to Create a Website as a CMS, Blog or Ecommerce Website

WordPress is one of the best blogging software as well as one of the most popular and comprehensive content management systems (CMS), powered by PHP and MySQL, available to an IT consumer today. WordPress was started to use as just a blogging system, but now it is used as a full content management system and so much more through the thousands of plugins, widgets, and themes. WordPress is limited only by one’s imagination.

Creating identity with uniqueness in today’s online market anyone must call for a WordPress developer to design his or her website. WordPress customization provides a variety of beneficial services like: template customization, theme design customization, blog Customization and CMS development. If anyone wants a cost-effective CMS solution for his or her website, then WordPress is the best option. It is very easy to install and update. One can edit, update and manage the content of the website without any technical help. Users can arrange their widgets according to their own preferences without changing the original PHP or HTML code by using the wordPress as a content management system. This flexibility is one of the main reasons so that many companies now choose WordPress over other CMS.

A blog is a type of website which shows the newest content at the top of the page. A blog can also be a part of a website with multiple pages. Blog sites are also the vital tools for good Search Engine Optimization and marketing of the websites. One of the most user friendly and comprehensive blog applications on the Internet is WordPress. The WordPress Multi-User programming system (WordPress 3.0) makes it easier for the users to control and moderate their personal blogging community from a single dashboard.

At present Ecommerce website development is very important for the business owners because everyone now prefers buying online instead of stepping out of the comfort zone and go to the physical store. WordPress can be used for powering e-commerce websites. Although it’s primary purpose is not ecommerce but there are a number of plugins and themes available that will allow WordPress developer to use WordPress for any ecommerce website. After releasing the WordPress version 3, the WordPress users around the world has found the opportunity to use it as fully functional tools for developing the ecommerce sites.

Here are some unique features and benefits that a WordPress developer can provide in a website:

• Highly customizable WordPress sites that are both successful with the search-engine side and give customers the flexibility of updating their websites themselves.
• Quick and easy updates of text and image contents, most importantly, changes are reflected in real time.
• SEO friendly infrastructure with built-in custom tags for title, keyword and description for every page and blog posts individually.
• Flexibility to allow the readers to leave moderated comments for blog posts.
• Connect directly with social media sites.

So, if anyone wishes to give his or her website or blog a unique treatment and requires a fresh look, a WordPress developer is the one who would develop the website for him from the scratch.

Tips to increase your google pagerank instantly

Google Page Rank is a link analysis algorithm which is used by search engines to determine relative importance of your link within their database in million ways

How is Page Rank Calculated?

Page Rank is calculated by various algorithms made by search engines, in simple words, Page Rank is calculated upon the number of links on your site; these links Include:

1. Backlinks.
2. Inbound links.
3. Internal links.
4. External links.
5. No-Follow links.
6. Do-Follow links.

Google and other Page Ranking sites analyze these links and assign a numerical page rank from 1 to 10 to your website.Each pages in your website may have different pagerank!

Twitter ranks in pagerank 10 and Google, Facebook stands back with pr 9

How To Increase Page Rank instanly ?

1. High Quality Content:

In order to increase Page Rank you must have unique quality content which your readers want to share with their friends.

2. Site Submitting:

In order to increase Page Rank you must have high quality Backl inks and the best way to generate quality backl inks is to submit your site on different web directories and article directories.

Some Good Web And Article Directories Are:

• DMOZ
• Yahoo Directory
• Best Of The Web
• Ezine Articles
• Article Base
• Go Articles

3. Guest Posting:

This is one of the most used and best technique to increase Page Rank. Most Blogs have options of guest posting through which you can post at their blog and get two or three backlinks in return to your blog this really helps if you are posting on good Page Rank Blog with the same Niche as yours.

4. Link Exchange:

This is one of the most old techniques but it still works, in order to get a good PageRank you should get higher Page Rank sites to link to your site, through this you will firstly get a good Page Rank and will get traffic from that site.

5. Keep Updating:

Google really likes Sites that keep their content fresh and unique. The more you post, the more Google will crawl your site and the more chances for you to increase page rank

6. Commenting On Other Blogs:

Commenting is a very crucial process in generating a good Page Rank. In Blogging Community you must be very socially active. Some Blogs are Do-Follow, which can help you generate back links to your site by just commenting on their posts.

True Blogger Tricks is also dofollow blog so, Commenting in this blog may increase your pagerank !

7. Social Bookmarking:

Social Bookmarking is a very effective method to increase Page Rank because by sharing your Site on different Social Sites you will get a free Backlink and Traffic. Some of the most popular Social Bookmarking Sites Are:

• Facebook
• Google Plus
• Squidoo
• Digg
• Hub Pages
• Stumble Upon

So , Install social bookmarking widget in your blog

8. Website Accessibility:

If Your Website is down for a long period of time, Google may reduce the ranking of your site. So You should always keep Your Website accessible.

9. Using Commonly Searched Keywords:

As You know people search using keywords and not the whole sentence so if you have used a keyword which is very frequently searched then you get a higher chance of your website being visited and MORE VISITORS = BETTER PAGE RANK.

10. Website Advertising:

You can make an Ad or a banner for your site and advertise it on different website, through this you will get good back links and traffic.

11. Link Pages:

If You create multiple Pages on Your Site this will strengthen your internal linking and will ultimately increase Page Rank.

12. Participate In Forums:

Google loves forums that are most frequently updated and by getting a back link from these forums you will succeed on increasing Page Rank.

14. When Does Google Re-Evaluate Page Rank?

Google Re-Evaluates Page Rank about Three to Four times per year, so almost every Three months Google calculates Your Page Rank again.

15. Never Use Illegal Tactics:

Using illegal tactics can get you banned from Google and Google is very smart so never think that you can deceive Google because if they find out that you are using illegal techniques which are against their policy they will block you. Stay away from those tactics using these legitimate techniques will improve traffic

I hope you will get high page rank by doing this.If I miss out something tell us via comments. Like us me on Facebook and Follow me on Twitter

Required Skillset for Search Engine Optimization Professionals

SEO is continuously changing and evolving, and this change is good for some and for others not less than a nightmare. This trend of continuous changing definitely had made an impact on the ranking of several business websites, and with it SEO professionals are increasing in demand and online marketing firms is on the rise. To make any online campaign successful, the SEO companies need to know the newest skills, trends and tips. To make this possible they need to keep track of the changes that take place every year. Below are given the new SEO skills and latest SEO tips that would help you in future.

SEO Skillset

1. Web Blogging Skills
It is pretty difficult to create content that together with being interesting and engaging is also convincing enough to attract visitors. However, if you offer low quality blog or crappy content on top portals like WordPress or Blogspot, it will be of no use as search engines are always on the hunt of unique, high quality content.

2. Enhance Your Abilities on Google Analytics
Even if you are well versed with Google Analytics, just considering the traffic stats will not help you to gain success anymore. With new metric and parameters being introduced like goal tracking, event tracking, and attribution reports and so on, you have lots more to do. You have to consider all the new parameters if you want to increase your website’s visibility.

3. PHP Skills
The real importance of PHP will get noticed in 2013. Just by using CSS and HTML no longer will you be able to get the required results. For SEO to be effective immense importance needs to be given to PHP scripting, and may be also to WordPress and SEO professional need to make use of such skills to draw relevant web traffic successfully.

4. MS Excel Skills
SEO expert needs to manage loads of data regularly, and excel spreadsheets would prove immensely helpful in this context. If you are an SEO expert and are still not aware of how to use spreadsheets, its time you get trained.

5. Video Editing
Video clips have different things to show to different people. So, it is necessary to edit and then develop high quality videos to make sure the viewers get to understand its real meaning. Using the latest technology you can easily design an effective video.

6. Use Social Media Websites
Social media networking sites helped enhance your web presence till the year 2012, and in 2013 things will not be much different. There of course are latest social media platforms that are available using which you can make a greater impact.

7. Website Content
Content, as always, plays a very important role for every website. However, with Penguin and Google Panda algorithms having been launched, website owners need to focus on the quantity as well as quality of the content. Create high quality articles and post them on web portals that have high visibility.

8. Google+ Clicks
With Google+ you can make your credibility stronger and make sure you have a good visibility in search engines. This also is a great way to get ranked by various search engines. If you have not used Google+ yet, learn about its benefits through the internet and make use of it right away.

9. Page Rank
Business website marketers and owners are pretty conscious of the ranking of their web pages. This helps you to know that how important and popular your website is, and how many regular visitors you have. Apart from Page Rank, there is yet another system known as Agent Rank or Author Rank which you need to make use of if you want to find out how popular your website is.

10. Mobile Search
Since almost everyone uses their Smartphone and other handheld gadgets to surf the net and get information, a very important role is played by mobile search. It is very important to have a website that is mobile compatible so that your visitors can browse your website with ease. In 2013 you will have to use some mobile apps which will help increase your website’s visibility on the mobile friendly search engines.

Professional SEO Services in Pune, India by Vijay Gaikwad at affordable prices! For More Information on SEO/SMO Tips call me on +91 9923605851 as and when you are free or alternatively you can talk over Skype. My Skype ID is vijaygaikwadseo

The Importance of SEO

Ah, three little words that can mean so much. That’s right, if you are an online user, eCommerce Business owner, or developer, chances are you have heard many things about SEO.

First of all SEO, or Search Engine Optimization, is not going anywhere, yet the techniques to achieve good SEO are constantly changing.  Most eCommerce users and webmasters find this more than annoying, but it’s something that can truly help you, and therefore is worth keeping updated about!

Importance of SEO

Updating your SEO and understanding the importance will help set you apart from the crowd, help your ranking in Google’s eyes, and best of all get quality customers to your site.  There are no short cuts, and doing something once and leaving it alone will not suffice.  In fact, many template websites created for eCommerce do not even attempt to conduct SEO to its build, and those that do typically carry out only the bare minimum, archaic requirements.

We are here to highlight the importance of SEO, as well as diffuse some misconceptions and confusions on the subject.

• SEO is a one time thing when designing, or developing a site – NO! Like it was previously mentioned, SEO techniques and requirements are constantly changing, just like everything else on the internet. Google conducts constant updates, and therefore so should you when it comes to the SEO on your site.

• SEO is primarily to get the highest ranking on Google – NO! While getting a high rank is ideal and attaining this is important, it is not all there is to having SEO.  Getting QUALITY traffic is more important than getting a higher volume of traffic to your site, and this is the primary goal of good SEO.
  

• SEO Companies can “guarantee” first page ranking on Google by their methods and strategies – NO! If anyone tries to guarantee that your company will be one of the first 10 listed on a Google search, it is simply a marketing ploy and you should run, not walk away!  Google has close to 250 different rules and guidelines utilized in garnering their search results, and no one person or company can guarantee to meet these and promise first page rank.

• SEO is important AFTER a business has attracted enough traffic to justify paying for it – NO! This is like trying to drive a car without gas, it simply will not run.  No one would open a business without a sign out front, and no eCommerce owner should start a website business without insisting on SEO done at the time of launch.  In this increasingly competitive online market, good SEO is not just a possible addition to a site, it is imperative to have in order to succeed.
  

Want some more info? Watch this video on more common misconceptions on SEO:
http://www.youtube.com/watch?v=K2mv1KSktLo

The bottom line is, that in the online world nothing is static and if you want to succeed you have to stay updated, and educated on what helps and hurts your site.  The importance of SEO is here to stay, albeit adding and changing ways in which to attain it all the time.

If you would like help with developing quality SEO for your business’ site, Yes, I can help! Professional SEO Services in Pune, India by Vijay Gaikwad at affordable prices! For More Information on SEO call me on +91 9923605851 as and when you are free or alternatively you can talk over Skype. My Skype ID is vijaygaikwadseo

Does Page Load Time Affect SEO Rankings?

No one likes waiting on a Web page to finish loading in your browser. You know, waiting for all the images to present themselves, or worse, for a massive background image to show up and display on the page.

Well it turns out that Search Engine don’t like it either. Each of their SEO algorithms are now taking the time your site loads into consideration of where on the rankings to place your site…page #1 or page #2,3,…nowhere to be found!

So why do the search engines care how long it takes for your website to load? Because they are trying to think like you do. If you visit a site that is slow, will you come back? Will you bookmark it? Will you recommend it to a friend? Probably not. So the search engines figure that if you don’t like a slow site, they probably shouldn’t either.

To help explain the concept, I created an info-graphic showing how load time affects SEO rankings

Website Load Time is Really Affect SERP Ranking

How to Test Your Page Load Times?

So now you want to see if your site loads fast or slow, right? There are several ways to do this, some paid, some free. The service I like using is the Page Speed Test from Google. It requires you to download and install a plugin in Chrome or Firefox, but it only takes a few minutes and then you’ll be able to test any pages you want.

What I really like about Google’s Page Speed Plugin is that it gives you practical recommendations about what you can do to optimize your pages.

Go ahead, give it a try. Following the guidleines could make the difference of your site being on page #1 in any Search Engine.

Professional SEO Services in Pune, India by Vijay Gaikwad at affordable prices! For More Information on SEO/SMO Tips call me on +91 9923605851 as and when you are free or alternatively you can talk over Skype. My Skype ID is vijaygaikwadseo

Understanding Google Panda and Penguin SEO Updates

Last couple of month I analyzed one thing related SEO that is still many peoples all over the globe confuse with Google Panda and Google Penguin. Many of them are don’t know how to recover from Google Panda and Google Penguin updates. So here are the small initiative from my end to all of my unknown social buddies to explain Google Panda and Google Penguin updation. Please give me your feedback after reading this blog

Panda and Penguin are the Google’s spam detection algorithms to penalize the websites with poor content and backlinks profile  giving opportunities to the legit websites to rank properly.

The Google Panda update is concerned with penalizing the websites having spam, duplicate and poor quality content. Google rolled out first Panda update about an year ago and ever since they are releasing Panda updates periodically. The Google Penguin update is concerned targeting the websites with low quality spam links. Penguin update was brought in action by Google to perfect the shortcomings of Panda update.

What Google Panda and Penguin Updates Penalize

1. Duplicate Content – The ultimate motive of the Panda update is to automatically identify the sites with duplicate content. Also Google Panda update was related to identify the sites with poor and low quality content. This update was crashed on the sites that were using the black hat on page SEO techniques like invisible text, keyword stuffing etc.
2. Bad Backlinks – The Panda update was succeeded in pushing low quality content deeper in the SERPs. However it was still having some shortcomings. Fighting against the bad, spam backlinks was another challenge to make proper justice with whitehat websites. The penguin update by Google was the weapon to supervise the websites with bad backlinks.

Panda and Penguin

Impact by Google Penguin and Panda updates

Panda update was a successful automated filter that penalized almost all of the websites with duplicate and even spun content. After the first release of Panda update duplicated content has almost disappeared from the Google SERPs.

Penguin update was succeeded in fulfilling the shortcomings of the Panda update. It penalized almost all of the websites that was employing low quality link building practices such as private blog networks, comments spamming, profile links and other unnatural means to gain links to website.

How to recover from Google Panda and Penguin Penalties

Both Panda and Penguin updates aim at reducing traditional SEO practices and instead aim at quality content and social impact of the content which it measures through the social signals a website sends on various social networking sites. Recovering from Panda and Penguin penalties is not that much hard but yes it will take time. As these updates are rolled out periodically so you will have to wait for next update to recover your website’s rankings.

To recover from Google Panda penalty all you need to do is remove duplicate content from your website. Check the keywords density in your posts and maintain it below 2%. Get your highly optimized articles rewritten and this time write them for your readers and not for search engines.

To recover from Google Penguin penalty you need to get rid 0f all the spam and poor quality backlinks that are pointing to your websites. However it is not possible to remove all the low quality links but you still can build some authority backlinks from similar niche websites to give your site a chance to recover its previous search engine rankings. You can make use of guest posting on authority blogs to build up a good link profile. There has also been stated that if an inner page of your site has been hit by the penguin penalty, then you can redirect that page (301 redirect) and create a similar inner page.

Professional SEO Services in Pune, India by Vijay Gaikwad at affordable prices! For More Information on SEO/SMO call me on +91 9923605851 as and when you are free or alternatively you can talk over Skype. My Skype ID is vijaygaikwadseo

For Better SEO Start Link Building Using Social Media

Over the last year or so we have seen many changes to the way companies go about implementing their link building campaigns. With search engines like Google looking to distinguish between high quality websites with authority and spam sites producing numerous backlinks to climb up search rankings, it has meant that many traditional anchor text based links have become less valuable.

This has led to more and more companies focusing on social media to facilitate their link building campaigns. In this article we will explain how companies go about link building using social media.

Social Media Campaign

Social Media websites to consider participating with – There are innumerable social media websites to consider, the main ones at this point in time are Facebook, Twitter, Google+, YouTube and Pinterest.

Identifying the Target Audience – Before a company can begin using social media to create links back to their website, they will need to identify who their target audience is. In order to do this they will need to use industry data and social listening tools that provide information about what people are talking about on social media websites. This data can be used to help them create profiles of their target audience.

Creating Core Groups – The next step companies take is to create core groups from their target audience data. These are different groups of people that will be interested in their business and the products they sell. Some of these core groups will be influencers. These are people that will be willing to post about a company’s products on social media websites, creating backlinks and sharing them with their friends and followers.

Creating a Persona – Before a company can begin drumming up interest for their products on social media websites, they will need to develop a persona. In order to do these they will need to provide information about their business on their profiles, as well as post content and links related to the industry they are part of. This will enable other users, as well as search engines (ranking websites) to see the company as an industry expert and someone with authority.

Posting Content – In order to gain social signals (likes, retweets, shares) from other users with social influence, companies need to carefully plan the content they post. It is essential that the subjects they post about are natural and relevant to their industry. Simply spamming users with links to their website will not lead to any positive results.  In order to gain links from other users they will need to offer them something of value and interest. This may be an infographic, or something relevant to a topic of discussion like a video. It is essential that companies become valuable resources to others on social media websites.

Link Building – The more followers you gain across various social media websites and the more that your content is shared, the more links you will build up to your main website. ‘Shares,’ ‘likes’ and ‘tweets’ are known as social signals and play an important role in how search engines rank websites for specific keywords. The more social signals a business has, the more likely they are to be ranked highly by search engines.

Posting interesting, relevant and valuable content on social media websites can help you gain links from other influencing users with authority.

Come to Conclusion

Since the introduction to Google’s latest algorithm ‘Penguin,’ social media has become increasingly important. The platforms provide the perfect environment for companies to build up links to their main website, through interacting with other influencers, sharing valuable content and building up a following of targeted users.

Unfortunately it is not as simple as setting up social media accounts, posting a little content and expecting to see results. Link building is a lengthy process but is worth persevering with as you will likely see fantastic results for your business in terms of SEO and traffic levels over time.

Professional SEO Services in Pune, India by Vijay Gaikwad at affordable prices! For More Information on Link Building Using Social Media  call me on +91 9923605851 as and when you are free or alternatively you can talk over Skype. My Skype ID is vijaygaikwadseo

The Effective Social Networking (SMO) Strategy

An effective Social Networking Strategy is one that can make excellent effect for the brand on the internet. We have seen companies go social in their marketing methods as a result of the growth of internet users and social media especially in the last few years. No matter the Social networking strategy such a brand decides to use, if it does not create an excellent effect for the brand, then it is simply not effective.

Millions of people use the internet daily to share news, information, and mostly socialize. It is crucial for a company to follow the trend and promote their brand, and to do so you have to embark on a social networking strategy that will suit your audience and create an enabling platform to promote your brand and bring it to a brighter light.

Social Network Strategy

The effective Social Networking Strategy is one that will achieve the following for your brand:

Brand Popularity: An effective Social Networking Strategy is one that will earn your brand popularity by widening its business contacts by targeting a wide audience. The Social media networks are known to host different types of audiences, you will definitely find exactly the type of audience you need for a product if you use an effective Social Networking Strategy. A viral campaign can change a brand forever.

Communication Platform: An effective Social Networking Strategy is one that can create a perfect communication platform that can enhance the way you communicate with your prospective customers/clients. Make effective use of the social networks to communicate with your potential customers, get to know what they want and what they like, deal with the negative social media comments about your brand and convert new fans.

Awareness of Brand: An effective Social Networking Strategy is one that can create an effective awareness of your brand or products. This is important especially if you are starting a new product line. It can help you get words out there to see how your audience can react to it.

Boasting Sales: This is the most important point in an effective Social Networking Strategy. Any Social Networking Strategy that meets all the points above without being able to convert to sales is a failure. An effective Social Networking Strategy should be able to reach different types of consumers using different types of social forms. This will surely improve sales by targeting specific types of consumers using effective social media tools like Facebook and Twitter etc.

An effective Social Networking Strategy can greatly improve a brand and below is my streamlined road map to an effective Social Networking Strategy that will work.

1. Assessment: Taking a good assessment of your brand on the social networks will give you a great insight into your position against your competitors. Assessment is to evaluate where you are, where you want to go and what the wins will be along the way.

You need to find out where your audience spends their time online, what they talk about and what they want differently. Keep tabs on your competitor’s game plan and use a counter game plan to effectively penetrate the already saturated social media market and carve out your own niche and begin to explore.

Knowing your audience will help you position well in your niche, increase engagement between you and your audience etc. Ask your audience important questions that can greatly improve your brand and products, find out what they could want differently etc.

2. Implementation: Begin to execute your plans in a way your audience will welcome it, use attractive mediums to pass on your message, get them to follow and respond to your commands etc. Effective Social Networking strategy should promote what you offer to the people who believe in your mission. Develop a step-by-step plan for promotion and growth, start promoting and sharing on the social media sites you want to use. This step simply involves doing everything you have to bring success to your media campaigns so as to create an effect for your brand on the internet.

3. Evaluation: Your evaluation periods can be weekly or monthly or quarterly (I prefer monthly). This is simply a time frame when you evaluate your process and fine tune the details. To successfully create an effect for a brand, there is a need to evaluate your social media campaign performances from time to time to ascertain your performance. This period will be a guide to know if you are doing well or not, then build on that progress next time. If you continue it that way, then you are on the road to a successful Social Networking campaign.

Click Here for Three Tips for Better SEO and Social Media Time Management

Different social networking strategy will work differently and produce different results. Depending on what your targets are, you can follow a different Social Networking strategy to meet your target. For example, if your target is to grow your brand’s fan base the best types of strategies will be to advertise on Facebook, run contests on multiple Social networks etc. If you want to show how a product works, then a YouTube campaign will work best. If it is to collect data specifically for a product, you can run a Live Q&As sessions on Google+, Facebook and Twitter etc.

Professional SEO Services in Pune, India by Vijay Gaikwad at affordable prices! For More Information on Effective Social Networking (SMO) Strategy  call me on +91 9923605851 as and when you are free or alternatively you can talk over Skype. My Skype ID is vijaygaikwadseo

Key Components of a White Hat SEO Campaign

There are two primary schools of thought when it comes to SEO. The first is White Hat SEO, in which the SEO Specialist, agency, consultant, etc. carries out SEO activities that are deemed appropriate in the eyes of the search engines. The second is black hat SEO. This involves using tactics that aren’t approved by the search engines in order to attempt to gain a quick improvement in rank and SERP (search engine results page) presence. The search engines continue to get more sophisticated as time goes on and Google has been making some huge tweaks to the algorithm in the last few years (Panda, Penguin). Conducting black hat SEO activities will catch up with the site owner sooner or later and they will receive a penalty or get de-indexed completely. In order to protect your site in the long run, white hat SEO is the way to go.

White Hat SEO Campaign

White Hat SEO Guidelines

1. Quality links Trump Quantity of Links

The Penguin update made it clear that not all links are created equal. There is a big difference between good links and bad links. Penguin went after sites that had links that were considered to be “unnatural” including links from unrelated websites, link exchanges, hidden links, and more. If you practice white hat SEO you won’t engage in any of these link building activities that are questionable. Instead, you will focus on building quality links from a variety of trusted sources. In addition to getting a link to build the link portfolio, focus on locations where the link can also help to generate website traffic

2. Use a Variety of Anchor Text

Another target of Penguin were sites that relied too heavily on exact match anchor text. Using the same anchor text over and over again isn’t natural. Think about how an outsider would link to your content. It’s doubtful that they would link to one of your “money” keywords. They’d probably link to the name of the business, “click here”, or even include the full URL. To keep things natural when link building, keep this in mind. Vary the anchor text so that it includes branded keywords, some priority keywords, and many long-tail variations. You don’t want to make it look like you are trying to manipulate the search results for a particular phrase.

3. Write for the Reader
Content is a huge component of SEO. Without content there is nothing for the search engine spiders to “see” and rank. However, you don’t want to make the mistake of writing content specifically for the search engines. This kind of content is usually stuffed with keywords and is useless for a human reader. Instead, focus on the person that actually may click over to your website and buy from you. If your content doesn’t consider the user-experience it will be rejected by the search engine spiders and your target audience.

4. Keep the Back End of the Website Clean
When practicing white hat SEO, it’s also important to consider what is going on on the back end of your website from a technical perspective. Sometimes during the website design and development process things can slip through the cracks that unknowingly are affecting your SEO success. Analyze the site and check for broken links, consider the load time, and make sure that content isn’t being duplicated. The user experience and internal linking structure of your site are also considered by the search engines.

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